I spent 20 years in banking before I ever wrote a LinkedIn post for a client. So when you work with me, you’re working with someone who has sat where you sit.
For 20 years I worked in retail banking, in lending and management. I worked across financial advisory, foreign exchange, commercial lending, mortgages, consumer lending, business banking and factoring.
If you lead a bank, credit union or mortgage company today, you know that world. You know the regulations, the reviews, and why every public word matters. I know it too, because I lived it.
Alongside banking, I built a second discipline. I’ve published books on Amazon covering a range of finance topics, written many published articles on finance and other subjects, and spent nearly two decades as a digital strategist, learning what makes content earn trust and attention.
Here’s what I keep seeing: some of the most capable bankers you’ll ever meet are almost invisible online. Your expertise is real. It just isn’t visible to the people who would value it most.
That’s why I created Writing for Finance: to help you build greater authority and warm up potential leads through your content and positioning, in your own voice, without putting you or your institution at risk.
You get a polished, professional presence, with the personal attention you’d expect from your community bank.
Your content never implies a loan approval or a financial result. Every customer applies the same way, and your posts say so.
Your posts should sound like you on your best day, not like a marketing department.